Women Supporting Women | Candra Reynolds of Wife of a Grocer and Summerhill Market

Marissa Bronfman

1. What’s the status of your business? Did you have to pivot, go online, temporarily close?

Fortunately, my family is in the grocery business - Summerhill Market - so our business is in overdrive right now. Our markets have become even more of a pivotal community hub during this crisis and we have been working hard to ensure our customers and our employees’ safety during this unprecedented time. We have also had to move our e-commerce strategy forward way faster than we had anticipated, it is not launching how we had planned in our heads but it is working and we are getting groceries to families that can’t come into shop.

My business is my blog Wife of A Grocer and social media is so important, now more than ever.  It’s important to build community with families to stay connected and my personal goal is to help families eat healthier. Inspiration is the name of the game.

2. What’s been the hardest part of this pandemic for you?

The hardest part of this pandemic for me is the unknown. I always have a plan and I’m always working the plan. I’ve had to adjust my plan without really knowing what tomorrow looks like and roll with the punches. I’ve had to shift my thinking on the content that I’m putting out on my Wife of A Grocer social feeds and I’ve also been helping my husband with the shift on Summerhill Market social feeds.  We need to adjust plans, think about what is valuable to families today and, now more than ever, communicate appropriately through these channels. 

I’ve also had to shift my goal-setting to smaller goals throughout the day and work on accomplishing them without thinking too much about what six months will bring. I also have to breathe and learn to recognize these small accomplishments as huge wins, in this time of uncertainty.

3. What can we as a community do for you?

As a community, I feel the momentum of helping each other and communicating with each other has to be at an all-time high.  If you are an entrepreneur, you know that you cannot build your business on your own. Creating lines of communication and opening doors for businesses to chat about doing things differently is something I feel is invaluable during this time of uncertainty.  When communication happens, things just move faster. Out of the box thinking and communication is everything, which is why I think Women Supporting Women is so needed right now. And, of course, please support your local independent grocers whenever you can!

4. What advice would you give women?

Rome wasn’t built in a day.  I’ve had so much coaching on learning to appreciate small wins and although it’s important to have the larger goal to strive for, you must be happy with the small goals that are moving you forward each day.  NO MATTER HOW SMALL THEY ARE. Learn to recognize, learn to congratulate yourself, learn to be happy with the small goals. Also, if you have energy at the end of the day, congratulate someone in your community on the small goals they achieved yesterday, so they feel motivated to do it again today.

5. What is your greatest hope right now?

My greatest hope right now is that we all shift a bit in our daily asks of ourselves and what we expect of others. I hope all business owners are open to opportunity that doesn’t look like their old business plan. I hope the amazing food brands I have worked with find ways to connect and maximize how we can work together and keep our community fed.

6. What are the 3 things keeping you sane?

1. Walking outside

2. Cooking in my kitchen

3. Zoom calling with my friends : )


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