Women Supporting Women In Food | Joy McCarthy of Joyous Health

Marissa Bronfman

What’s the status of your business? Did you have to pivot, go online, temporarily close? 

We are forging onwards! The large majority of our business is online with the exception of in-person public wellness seminars and corporate lunch and learns. We do sell a variety of natural and organic products but we don't have a retail location, so I'm thankful for that. However, I really feel for many friends and colleagues who do have storefronts who stock our Joyous Health products because it's really tough for everyone right now. We have a 12-week online program for wellness entrepreneurs that we normally start promoting in March, as it starts in September. We held off promoting it until just a week or so ago because of COVID-19, so I'm really hoping that our registration remains strong but time will tell. 

What’s been the hardest part of this pandemic for you? 

Adjusting to life as a full-time parent running a full-time business. My hubby Walker is my business partner so we've both been working part-time so one of us is always with our 4 year old daughter. However, because our business is online and it's business as usual, we've had to make some major adjustments to how we work. We are managing and I love all the time I get to spend with our daughter Vienna but I'm also really looking forward to her going back to school so I have more balance and get back to working full-time again without having to work at night when she goes to bed.

What can we as a community do for you?

Tell your friends and family that Joyous Health is an amazing resource for natural beauty products, healthy living tips and of course, delicious recipes both on the blog and my 3 cookbooks Joyous Health, Joyous Detox and The Joyous Cookbook. Our products are made locally in Toronto and we are a family business run by me and my hubby. We have a team of four, so we are lean but we accomplish a lot together. Supporting small businesses like us, supports the local economy and that's super important for everyone. We have hundreds of free resources from recipes to e-books to videos all to help you live a happy, healthy and joyous life! 

What advice would you give women?

Be adaptable. I think the businesses that will make it through this pandemic will be the ones who are able to adapt to this environment. I know it's hard for everyone and every individual's situation is so unique but try and ride the wave as opposed to being sucked down under. This can be something as simple as trying to maintain a realistic perspective on things - this won't be forever, so what can you do right now to make it through?

What is your greatest hope right now?

That this pandemic ends soon for the reason that less people are ill, and local businesses can get back to work. There is a hugely positive ripple effect of businesses being able to get "back-to-business," from being able to buy food for their family, to being able to pay their rent or mortgage. 

What are the 3 things keeping you sane?

1. Getting outside for fresh air (even when it's raining I still go out) every single day.

2. Meditation. 1-2 times per day I put on my ear buds (even if my daughter is climbing on me) and I do my best to tune out the world and focus on my breath with a guided meditation. I love the Meditation Minis podcast and I use the Calm app

3. Baking and nourishing myself and my family well. I absolutely love creating new recipes and since I've been at home a lot more than usual, I've been creating a ton of new recipes in my kitchen! It's therapy for me. 



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