What’s the status of your business? Did you have to pivot, go online, temporarily close?
It feels like we’ve lived the life of 10 businesses over the past month. In mid-March, when the threat of COVID loomed, we quickly prepared our stores and our staff to keep things as safe as possible as precautionary measures (no more seating, no more cash, sanitizing constantly, etc.) but within a few days as things quickly progressed, almost overnight it no longer felt right to be open. We felt we needed to do our part to flatten the curve. But closing our doors meant the gut-wrenching reality of having to temporarily lay off all of my team – a mixture of people who have been with us since the beginning, who obviously rely on us for their livelihood, who have given so much to our business. It was absolutely devastating.
As social distancing has become the new normal and we have a better sense of how to navigate this landscape safely, we have been desperate to get our nourishing products back into people’s hands at a time when we need nutrients more than ever. So just last week we started a contactless delivery program for things that you can stock up on: our organic fresh or flash-frozen nut milk and oat milk, balls and bars, granola and a carefully curated retail selection. I am currently doing the deliveries (during the kids nap times!) along with my General Manager Karina and so far the response has blown us away. We are taking it day by day but right now this feels good.
What’s been the hardest part of this pandemic for you?
Where to start? The feeling that even when this is “over” things will never revert back to exactly how they were and that uncertainty is really hard to navigate as a small business owner. There’s also just a general heaviness that’s looming – for those who are in really dire circumstances right now, for the health and safety of so many people around the entire globe, for missing my parents, etc. etc.!
What can we as a community do for you?
Support small businesses whenever and however you can right now! Give our new initiatives feedback, send us referrals, post about your experiences. It all makes a huge difference during these crucial couple of weeks.
What advice would you give women?
We are each other’s biggest supporters and cheerleaders. Let’s lean on each other. Let’s ask questions and ask for advice. Some of the best things to come out of this pandemic have been the deep, vulnerable and supportive conversations I’ve had with fellow female business owners.
What is your greatest hope right now?
That we look back on this time someday and are grateful it happened. That in some way it teaches each of us something – a renewed sense of purpose or self, a connection to community, a deepened appreciation for family and loved ones.
What are the 3 things keeping you sane?
2. I’m really trying (and at times REALLY trying) to embrace the complete change of pace and appreciating the time to be with my kids (2.5 years and 7 months) since I never got a “real” mat leave with either of them.
3. Being forced to eat every meal at home has really re-ignited my love for making delicious and healthy food for my family.