Womxn Supporting Womxn In Food | Lubaina Rakla of Liva
What’s the status of your business? Did you have to pivot, go online, temporarily close?
Liva is in about 2000+ stores and growing! A few of our launches have been delayed due to the pandemic, however, we have made traction in most stores despite the environment.
What’s been the hardest part of this pandemic for you?
The hardest part of this pandemic has been not being able to do demos, which as a start-up, is crucial in getting a product into consumers’ hands. Also, it was difficult to forecast our launches due to the pandemic. In lieu of demos, we increased our in-store visits to ensure our product was well placed and in stock. Also, we focused more heavily on social and paid advertising. In terms of forecasting, we erred on the side of caution and made sure we had plenty of material in case the orders did come to fruition.
What can we as a community do for you?
Help educate the consumer about the benefits of our product and its availability!
What advice would you give womxn?
Keep a positive attitude and surround yourself with a skillful team.
What is your greatest hope right now?
To be the go-to sweetener in the consumer’s pantry. I want people to start nourishing their bodies with a healthy sweetener instead of harming it with refined and artificial sugars.
What are the 3 things keeping you sane?
2. Being outdoors
3. Helping others!
What's your favorite plant-based recipe?
My favourite recipe is one is on my website called Chocolate Pie Pudding.
We are committed to representing a much greater diversity of BIPOC women in this series and we are now asking every female food founder we feature to spotlight a BIPOC woman from their network.
My Shout-out to a BIPOC womxn in food would be: Michelle Luk of Make Branding.