Womxn Supporting Womxn In Food | Margaret Coons of Nuts For Cheese
What’s the status of your business? Did you have to pivot, go online, temporarily close?
We were very fortunate to stay open and busy throughout COVID-19. Nuts For Cheese produces 100% organic and dairy-free plant-based cheese and butter, so many of our consumers rely on our products and consider them a staple. We operate with a “people-first” approach and pivoted to support our employees by offering hazard pay to our essential workers and covering the cost of Uber to avoid public transit.
What’s been the hardest part of this pandemic for you?
We’re in the midst of launching into the US market and promoting our new product Nuts For Butter. Typically, we would attend a variety of tradeshows and events to support these initiatives, but with large gatherings being cancelled or postponed, we’ve had to get more creative with our approach. Targeted digital marketing, working with influencers, and brand partnerships have become a valuable focus area and we’re investing in PR to reach new audiences, especially in the US!
What can we as a community do for you?
I encourage you to support your independent grocers and restaurants whenever you can! Many of them were forced to close or scale back and I know they can use your support now more than ever. We would love for you to try our products (if you haven’t already)- you can find a store near you on our website.
What advice would you give womxn?
Don’t be afraid to take risks and stand up for what you believe in. Some of your greatest opportunities can derive from the unknowns or simply following your heart. Most importantly, keep showing up and working hard and the rest will happen naturally.
What is your greatest hope right now?
I hope to one day see a more diverse representation of people in business and entrepreneurship. As a female and LGBTQ+ run company, we are thrilled to see what a long way the manufacturing industry and entrepreneurial communities have come in recent years in terms of representation and support but so much more can be done to show love and support to underrepresented communities.
What are the 3 things keeping you sane?
1. Weekend trips to my family cottage in Muskoka
3. The beautiful summer weather (perfect for riding my new bike!)
What's your favorite plant-based recipe?
I’ve been experimenting with our new vegan butters and have made everything from fresh pasta to pie. We actually have a selection of my recipes available on our website if you’re interested in seeing what I’ve been up to!
We are committed to representing a much greater diversity of BIPOC women in this series and we are now asking every female food founder we feature to spotlight a BIPOC woman from their network.